Beginner’s Guide to Google Ads

If you want instant visibility for your business on Google, Google Ads (formerly AdWords) is one of the fastest and most powerful tools available. But if you’re just getting started, it might seem overwhelming.

At Digiplus Technologies, we help startups and small businesses launch profitable ad campaigns every day. In this Beginner’s Guide to Google Ads, we’ll walk you through everything you need to know to run your first campaign confidently.

What is Google Ads?

Google Ads is a pay-per-click (PPC) advertising platform that lets you show your ads on:

  • Google search results

  • YouTube

  • Gmail

  • Google Display Network (millions of websites)

You only pay when someone clicks on your ad.

Step-by-Step Guide to Starting Google Ads

Step 1: Set Your Advertising Goal

Choose what you want to achieve:

  • Get more website visits

  • Increase phone calls

  • Generate leads/sales

  • Promote a local business

  • Grow brand awareness

Step 2: Choose the Right Campaign Type

Campaign TypeBest For
Search AdsReaching users searching for your product/service
Display AdsReaching people while they browse websites
Video AdsYouTube brand awareness & engagement
Shopping AdsE-commerce product listings
Local AdsStore visits, map visibility

Step 3: Keyword Research

Use Google’s Keyword Planner to:

  • Find relevant keywords

  • Check monthly search volume

  • Understand keyword competition

Focus on long-tail keywords like “affordable SEO services in Chennai” for better ROI.

Step 4: Create a High-Converting Ad

Your ad must include:

  • Headline: Grabs attention (e.g., “Best Digital Marketing in Chennai”)

  • Description: Explain the value and add a CTA

  • Display URL: Shows the landing page

  • Extensions: Add site links, phone numbers, reviews, etc.

Step 5: Set Your Budget and Bidding Strategy

  • Choose daily budget based on how much you’re willing to spend.

  • Bidding options:

    • Manual CPC: Control how much you pay per click

    • Maximize Clicks: Let Google optimize for more clicks

    • Target CPA/ROAS: Smart strategies for lead/sales goals

Step 6: Launch and Monitor Your Campaign

After launching:

  • Track results in Google Ads dashboard

  • Measure:

    • Clicks

    • Impressions

    • CTR (Click-Through Rate)

    • Conversions

  • Use A/B testing on ads to improve performance

Conclusion:

Google Ads can look complicated—but with the right strategy, it’s one of the fastest ways to generate leads, sales, and website traffic. If you’re new, start small, stay consistent, and optimize regularly.

At Digiplus Technologies, we specialize in Google Ads management that delivers real ROI. Whether you need help setting up your first ad or scaling a campaign, we’re here to guide you at every step.