10 Steps to Building Your Personal Brand on Social Media
10 Steps to Building Your Personal Brand on Social Media
Sharing content online allows you to shape an online persona that reflects your personal values and professional skills, especially with the growing influence of artificial intelligence.
Even if you’re only an occasional social media user, what you create, react to, or share contributes to your public image. Your online behavior has become just as important as how you conduct yourself offline, particularly in your digital marketing career.
Research from ‘Using Social Media in the Recruitment Process’ shows that 50% of employers are willing to investigate job candidates using their personal social media profiles, and 64% of hiring managers have reviewed a candidate’s social network profile, such as LinkedIn, at some point.
Building a personal brand on social media requires effort, but when done right, it can advance your career, help you make valuable connections, establish yourself as a thought leader, express yourself authentically, and build a lasting legacy. In this blog, we’ll explore 10 key steps to help you create a strong presence on social media, including choosing the best platform for personal branding.
- Update Your Social Media Accounts
- Identify Your Area of Expertise
- Use Social Media AI Tools
- Regularly Share Content
- Import Your Contacts
- Be Positive, Engaging, and Authentic
- Find and Join Social Groups
- Keep Your Voice, Image, and Tone Consistent
- Study Influencers
- Earn a Social Media Certification