What Is SEO & Why Is It Important?

You’ve likely heard that Search Engine Optimization (SEO) is essential for digital marketing, but do you really understand how it works?

SEO involves a variety of strategies aimed at driving traffic through free, organic, editorial, or natural search engine results.

By utilizing SEO, you can boost your website’s visibility. Research from Backlinko shows that the #1 spot in Google’s organic search results garners an average CTR of 27.6%, compared to 18.7% and 10.2% for the second and third positions. Securing a top spot or appearing on Google’s first SERP page can lead to more traffic and greater opportunities to convert prospects into customers.

Artificial intelligence is also a factor now. AI-driven algorithms like Google’s RankBrain have reshaped SEO by improving search result accuracy, adding complexity to the SEO landscape (we’ll delve into this later…).

With this in mind, let’s explore why SEO is so crucial and discuss the 5 key elements of SEO that can help you drive traffic, generate quality leads, and increase sales.